Firecrux Blog


Artificial Intelligence in e-commerce

Artificial intelligence is a concept known all over the world. In fact, it already has an […]

Why do I need this big data?

For several years now, the use of big data technology has been a thing. Analysts convince […]

What is the value of personalized recommendations?

The development of E-commerce has created more competition in the online environment. E-sellers looking all the […]

Practical tips on how to improve your Lead Nurturing strategy

Not every visitor to an online store or service website is ready to take a transaction. […]

Behavioral Email Marketing. Why user behavior are so important?

Behavioral Email Marketing An interesting trend in the field of digital technology is the ability to […]
man and woman shaking hands

8 tips on how to improve lead generation

Sometimes finding new ways to efficiently generate leads can be frustrating. It happens often when we […]
how to write better cold e-mails

How to write cold e-mails that get opened

Cold e-mails are probably the most underappreciated and disliked thing in the process of lead generation. […]

What are the benefits of personalized campaigns

Personalized marketing is quickly becoming one of the most powerful trends in the online world. Thanks […]

How does personalization change the face of marketing?

Personalized marketing is briefly implementation of the strategy by which companies provide customized content to customers […]

The role of AI in modern marketing

Artificial intelligence is an increasingly fashionable marketing slogan every year. The entire industry has great implications […]

Multivariate Testing vs A / B Testing. Which testing is better?

The terms of A / B testing, testing and multivariate testing are very often confused with […]
how to reach good audience for marketing campaigns

3 tips on how to target the right audience

Have you ever been in the situation where you had a good ad, a good product, […]

User Scenarios

User scenarios help to understand the user and how to interact with the product. They describe […]

Difference between chatbots and AI. How companies win thanks to these technologies.

Many people confuse chatbot and AI terms, using them all the time interchangeably. Although Chatbots and […]

Benefits of AI in Customer Service

Artificial intelligence has brought customer service to a new level. Advanced Chatbots using AI show the […]

Gated content. When and how to use content for your marketing purposes.

We have heard for a few years that content is king. It is a great value […]
reasons to why your e-mail marketing campaign dont work

7 reasons why your e-mail marketing campaign don’t work

Sometimes we put all our hearts into creating and conducting an e-mail marketing campaign, but still […]

Seven wishes of a Polish chatbots user

Have you ever talked to ordinary machines that drive on the floor and clean? Theoretically, they […]

Push Notifications – what they are and how to use them?

Push notification is the delivery of information from an application to a computing device without a […]

Triggered emails

Triggered emails, also known as behavioral emails, are messages that are sent automatically based on predefined […]
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