GO FROM CRM & DMP TO CDP
Customer Data Platform combines all of the customer data from any touchpoints or sources, creating holistic customer profile. CDP allows marketers / sales / ecommerce managers to easily work with data, gain an advantage and create an omni‑channel customer paths towards successful business. CDP combines the advantages of CRM (retention) and DMP (acquisition) and in addition is powering highly-personalized marketing campaigns in real-time enabling true user engagement possibilities.
Understand the perspective and take action
Firecrux collects not only customer data, purchase history, viewed ads and products, but also autonomously assesses potential engagement. Thanks to this, it supports the marketing automation processes you specify by using those actions that user is likely to respond to. CDP enables a modern way of working with data at all levels of customer engagement.
It’s not about having data, but about using it. The real barrier is a data integration between many various marketing systems and the ability to visualize data in such a way as to provide an applicable insights. We needed an effective tool that would provide data and the ability to react immediately to user behavior and their changing needs.
I’m glad we found Firecrux.
Key Firecrux CDP benefits
Customer Data Integration
Audience Data Modelling
Online & Offline Connection
CR & UX Optimization
Data Point for 3rd Parties
What really is CDP?
The Customer Data Platform (CDP) is a software system which presents a unified, enduring and updated view of a single customer based on data from many sources. Thanks to such focused data, their flow becomes possible later used for marketing campaigns and business needs management for various marketing purposes.
CDPs are becoming more and more popular. This disposed companies to develop additional features to engage customers and manage data as part of a unified platform.
Customer Data Platform
CDP combines all of the customer data, creating unified customer profiles. This allows the marketer to easily work with it. This data is retrieved from many sources, cleaned and combined to create one customer profile. Data arranged in this way is shared with other marketing systems.
Currently, companies are flooded with large amounts of data. These are demographic, transactional, campaign and related data related to the amount of behavioral data. These data are stored in technological and organizational silos. This makes it difficult for companies to ensure consistency of customer activity in various consumer channels and devices.
One of the main advantages of CDP is the ability to collect data from various sources, both online and offline. It can also convert divergent data into standard form. These data may include:
- Customer activity data. This activity is related to viewing the activity on a website or application, or clicking the banner.
- Transaction data. Data related to purchases, returns or data from the POS terminal.
- Data related to customer properties. These include age, gender, date of birth, date of first purchase.
- Campaign evaluation data. So impressions, clicks, reach, engagement.
CDPs are designed to collect data to be unified. As a result, we obtain a comprehensive client image for various devices and channels, which we then share with other systems. This category allows you to look at the customer from a different angle.
Access to the data
Marketing and customer service depend on the availability of data enabling the development of the company. CDP can share data with any system which accepts it. Data can be shared via an API that directly extracts data from CDP. Data can also be shared by exporting files.
One-view customer base
CDP creates its own database. Combines all customer-related data to provide a single customer view. The platform stores customer identifiers, such as: names, phone numbers, e-mail addresses, account numbers.
Firecrux is a platform built from bases. Created tools in the platform mean the ability to immediately visualize data and act on them. A positive aspect of CDP in real time is the ability to constantly refresh data, thanks to which customer profiles are updated. This helps retain customers, promote existing customers and build greater loyalty.
Most companies have problems with organizing data. Data is muted between communication channels, systems and organizational functions. CDPs eliminate silos. CDP uses all available data. Most companies do not have centralized data. CDP can change this and centralize your data.
Quality improvement thanks to CDP personalization
The most effective way to build customer loyalty is to provide them with high-quality personalized experience. CDP enables these experiences to be delivered on a very large scale.
By solving the data silencing problem, CDP enables building strategies to increase loyalty. Thanks to this, the collected data enables personalization on a large scale.
Muted data does not allow to create a consistent customer experience. Without this, you cannot provide the multi-channel experience which customers expect regardless of the customer’s movement through a given communication channel.
The choice of a Customer Data Platform partner results from the unique context, use cases and desired results. Our Customer Data Platform gives you the power to know your customers and reach them more effectively.
Just a little history of data platforms
The beginnings of handwritten notes and mainframes are currently far away. Today we are concerned with solutions based on the cloud. We’re always looking for the best tools. And computing power gained more momentum. Its progress meant that we practically use tools.
The concept of customer relationship management began in the early 1970s. This trend has brought to the creation of the first software which is CRM.
The CRM system or Customer Relationship Management was introduced in the early 90s. It allows to manage the interaction of the company with current and potential customers. It uses the analysis of customer history data in the company to improve business relationships with customers, focusing mainly on customer retention and increasing sales.
Soon online transactions became a large part of many industries. This was possible thanks to online data management systems. These systems can quickly analyze information and allow programs to read, update and send information to the user. At the beginning of the 21st century, its development was initiated by the Data Management Platform (DMP). It reduced internal maintenance costs and increased flexibility in changing the company’s needs. In this era, DMPs have gained in importance because the unbelievable amount of user data in the world can be processed and presented to companies for marketing purposes.
Customer Data Platform (CDP) was first used in 2013. Presents marketing software which creates an abiding, uniform customer database accessible to other systems. The platform has seen rapid development because marketers have seen defects in a solution such as DMP, and what opportunities CDP can offer.