Go from CRM & DMP to CDP
A Customer Data Platform combines customer data from every touchpoint and source into one customer profile. It lets marketing, sales and ecommerce managers work with data easily and build omnichannel customer paths. A CDP combines the advantages of CRM (retention) and DMP (acquisition) and powers highly personalized campaigns in real time.
Fast and reliable private cloud for data-sensitive industries.
AI-powered focus tracking and user targeting.
Unified omnichannel personalization workflow.
One tag integration, countless possibilities.
Understand the perspective and take action
Firecrux collects not only customer data, purchase history, viewed ads and products, but also assesses each user's likely engagement on its own. It then supports your marketing automation with the actions a user is likely to respond to. A CDP enables a modern way of working with data at every level of customer engagement.
It's not about having data, but about using it. The real barrier is integrating data from many different marketing systems and visualizing it so that it gives insights you can act on. We needed an effective tool that would provide data and let us react immediately to user behavior and changing needs. I'm glad we found Firecrux.Andrzej Nowak, Owner of Ekodrewno
Key Firecrux CDP benefits
Customer Data Integration
Online and offline data joined into one customer view, in real time.
Audience Data Modelling
Classic segments or dynamic personas mined by AIRE.
Real-time personalization
Content and offers shaped by segment and on-site behavior.
Smart Automation
Any process for customers and devices, in one workflow builder.
Online & Offline Connection
Paths for customers, employees, partners and subcontractors.
CR & UX Optimization
Test designs and user paths with personalized changes.
Product Recommendations
Ready-made recommendations for each user, served by AIRE.
Data Point for 3rd Parties
Partners and adtech tools reach CDP data on your terms.
100+ ready-made modules
Firecrux CDP doesn't start from a blank page. These modules are already built into the platform, so we switch on and set up the ones you need instead of writing them from scratch. Point at an icon to see what it does.
What it changed for our clients
Firecrux CDPTravelplanet.pl
+38.8%A/B testing and a real-time personalization platform for one of Poland’s largest travel agencies: 38.8% more sales on mobile, 79% better push conversion.
Read the case →
Firecrux CDPSprzedajemy.pl
Firecrux on Sprzedajemy.pl, a Polish classifieds site: personas from behaviour, recommendations, push by interest and A/B tests that got users clicking.
Read the case →
Firecrux CDPBeautyeurope.eu
We designed and built the online store of a supplier to aesthetic medicine doctors, and Firecrux tests its banners, offers and messages, keeping the best.
Read the case →
Firecrux CDPCoinDeal.com
+184%For crypto exchange CoinDeal.com we ran 100+ personalizations, built a newsletter tool and tested a new registration page: 184% more sign-ups.
Read the case →CDP questions and answers
What is a Customer Data Platform (CDP)?
A CDP is software that keeps a unified, lasting and up-to-date view of each customer, built from data from many sources. It collects customer data, cleans it and combines it into one profile, then shares it with marketing campaigns and other business systems.
Why do companies need a CDP?
Companies are flooded with demographic, transactional, campaign and behavioral data. It sits in technological and organizational silos, which makes it hard to keep customer activity consistent across channels and devices. A CDP removes the silos and keeps the data in one place.
What data does a CDP collect?
A CDP collects data from online and offline sources and converts it into a standard form. This data includes:
- Customer activity: views on a website or in an app, banner clicks.
- Transactions: purchases, returns, data from POS terminals.
- Customer properties: age, gender, date of birth, date of first purchase.
- Campaign results: impressions, clicks, reach, engagement.
How do other systems get the data?
A CDP can share data with any system that accepts it, through an API or by exporting files.
Does Firecrux CDP work in real time?
Yes. Firecrux visualizes data and acts on it immediately. Customer profiles are refreshed all the time, which helps retain customers and build loyalty.
How does a CDP build customer loyalty?
The most effective way to build loyalty is a high-quality personalized experience, and a CDP delivers it at scale. Siloed data makes a consistent multichannel experience impossible; a CDP centralizes the data, so you know your customers and reach them more effectively.
How is a CDP different from CRM and DMP?
CRM software appeared in the early 1990s and focused on retention and sales. In the early 2000s, Data Management Platforms (DMP) brought online data into advertising. The term Customer Data Platform appeared in 2013, when marketers saw the limits of DMPs: a CDP combines the advantages of CRM (retention) and DMP (acquisition) in one customer database shared with other systems.
Plan your customer data platform
Planning to deploy Firecrux CDP, or to bring your customer data and channels together? Complete the form and our specialists will contact you.
Your start with Firecrux CDP
- One tag on your siteA single tag starts collecting data; our experts analyze it and propose the first scenarios.
- Insights delivery
- Development & deployment
- Full auto mode (AIRE)