Firecrux Digital Intelligence
Ekodrewno: the websites of Wrocław’s largest timber center, and an AI assistant that knows its 1,000 products
Ekodrewno is a family timber company from Kryniczno near Wrocław, in business since 2005, and calls itself the largest timber center in the city: about 1,000 products in some 20 species of wood, from construction timber such as KVH, BSH and Swedish C24 to terraces, facades and sauna wood. We designed and built its websites, look after its visibility, and built an AI assistant that answers questions about the products.
The challenge
Wood is a product people ask about before they buy: which terrace board suits a pool, how far apart to set the joists, how to oil thermowood, what sets KVH apart from BSH.
The answers sit in manufacturers’ datasheets and installation guides, so most questions ended up with an advisor on the phone, in several languages.
What we built
- All of the company’s websites, designed and built by our team, in Polish and six other languages, with its older domains redirected into ekodrewno.pl.
- An AI assistant trained on manufacturers’ materials: datasheets, installation guides and care instructions for the products Ekodrewno sells.
- The photo session, organized by us, and training for the company’s teams.
- Visibility in search, from an SEO audit to new pages for the products people look for.
How it works
- The assistant answers in the language of the question, only from the manufacturers’ documents, and links the product it talks about.
- When a question needs a person, such as a quote for a whole terrace or a delivery date, it hands the conversation to an advisor with the details already collected.
- The sales team uses the same assistant to check a product’s parameters while the customer waits. We explain how such assistants differ from old chatbots in chatbots and AI.
Timeline
- 2021: a new website.
- November 2023: an SEO audit of the site.
- Today: the AI assistant answers customers and the sales team.