Firecrux Digital Intelligence
Closer Music: the brand, the app and the growth of a music licensing platform
Closer Music licenses music and sound effects to creators, brands and agencies. We work with them on the whole business: we designed the brand, built the mobile app, write the content and look after the development of the platform.
The brand and the app
- A brand book: the logo and its variations, colors and type, stationery, and the mood of the photography, from black-and-white concert shots to templates for social media.
- A mobile app for iOS and Android, where customers browse and play the catalog.
Content and visibility
- Articles on music licensing and music in advertising, based on research into the top search results, with a primary source for every claim on studies, numbers and law.
- New titles and descriptions for the whole catalog: over 20,000 pages.
- Visibility tracked in search and in AI answers.
Looking after the platform
- A technical audit of the site, with the fixes it calls for passed to their developers every week.
- Every platform release reviewed for its effect on search.
- Search engine and AI bot traffic watched in the server logs.
- A review of their analytics and tag setup, so the numbers can be trusted.
From the Closer Music brand book: the brand identity, the mood of the photography in color and in black and white, and templates for social media.
