There are many types of conversions on e-commerce websites. Certainly, the purchase of a product is a conversion. But there are also subscriptions to the newsletter, account creations, social media interactions and other activities indicating the involvement of visitors.
With such a high competition for almost every type of product, online shoppers are not always ready to buy. By engaging potential customers, you take steps to build a satisfying relationship. Here are the types of conversions that are key for e-commerce companies.
Newsletter and registration via text message
It is essential to have communication ways to promote new products, sales and special events. Use A / B tests to determine when to present this type of offer – for example, after what number of page visits or time spent on site.
Creating an online account
Creating an account is usually reserved for the transaction process. However, some specialist stores have successfully turned them into a shopping requirement. Either way, setting up an account bring benefits to the consumer – faster payments, order history – while providing the company with demographic data of clients.
Competition entry
Online competition should be more than giving away products. They are a great way to create e-mail lists and related databases. Just remember to properly inform the customer about the scope and purpose of the data being processed.
Application installation
Regardless of whether your company offers a mobile application or is recommended in a third-party application, this call to action can make your brand visible to more people. The best call to action button contains a standard logo.
Product review
Product ratings and reviews is another element of whisper advertising. They improve product descriptions. Positive consumer experience is a double win. They help in gaining more sales and strengthen a credible relationship with the reviewer.
Sharing content via e-mail or social media
To this day, one of the popular forms of marketing is whisper advertising. Encouraging visitors to share content should be near every conversion list in the online store.
Related products
Most stores display related products at the bottom of the page. Sometimes it is worth to include them in the product itself, for example in the form of the “Others also bought…” section. It is also a great way to improve internal linking.
Request more information or free materials
A typical conversion tactic used on service websites usually focuses on providing free digital products in exchange for an email address. It can also be used to generate sales leads for products with high added value.
Response to the survey or feedback
Rarely seen on small business websites. Polls and requests for feedback are one of the best ways to find out what needs improvement, both on the website and in the customer service department. While respondents should not expect to be automatically added to the mailing list, this type of tool allows direct communication with people who can provide valuable information.
Purchase
The end result of our efforts to gain customer. The final conversion takes place after the construction of legality, value and trust.
Own online store is a big responsibility that keeps us looking after the shop and the goods. However, we can not forget about the most important one, i.e. about customer satisfaction. Let them influence your business, including asking you what you can improve. Implement their suggestions, improve service, make them happy, and you can be sure that they will buy from you and recommend the same to your friends.
