Firecrux CDP
Beautyeurope.eu: an online store for aesthetic medicine whose marketing tests itself
Beautyeurope.eu from Jelenia Góra supplies doctors and cosmetologists with products, training and services for aesthetic and regenerative medicine, from collagen stimulators and fillers to its own PRP kits. We designed and built its online store and run the technology behind its marketing, with Firecrux CDP testing what works.
The challenge
Beautyeurope.eu sells to professionals. A doctor ordering a filler, a cosmetologist ordering a serum and a trainee booking a masterclass need different offers and different messages.
A store like this has a lot worth testing, from banners and pop-ups to recommendations and emails. One A/B pair at a time, each for weeks, leaves no time for the rest.
What we built
- The online store, designed and built by our team, in Polish and English, with a separate store for the UK.
- Access for professionals: doctors and cosmetologists register to see professional materials and offers.
- Beauty Points, the loyalty program that rewards repeat orders.
- Sign-ups for Aesthetic School training, masterclasses and webinars, straight from the store.
- Newsletters for two audiences, doctors and cosmetologists, with products, protocols and events.
How it works
- Firecrux joins the store with one tag and builds segments from what each visitor looks at: a doctor browsing fillers sees different offers than a cosmetologist browsing serums.
- Firecrux AIRE runs banners, pop-ups, recommendations and messages as one multivariate test, moves traffic to the variants that sell and drops the rest, without waiting for the test to end.
- Every result feeds the next round, so the store keeps learning what its customers respond to.