Artificial intelligence is an increasingly fashionable marketing slogan every year. The entire industry has great implications for the cost-effective scaling of marketing automation systems. It is obvious that AI plays and will play a big role in marketing. The only question is how big will this role be?
As we know for a long time, technology is developing at a really fast pace, which later must chase the business. Artificial Intelligence applications are becoming a mainstay in marketing teams around the world. With the levels of collection of marketing initiatives AI is already much higher than you think.
How can artificial intelligence help yet?
Generating valuable content
Given the data set, AI content writing programs can provide relatively-human-like articles. In fact, you can get a selection of articles because artificial intelligence can rotate specific content. WordSmith application is the most used tool, which in 2017 generated over 2 billion content for marketing.
Reaching audiences and division into separate sections buyers
Big Data on the broad general demographic population becomes less important for marketers over time. If you do not have access to this data, organize and segment this data, and create trend models based on them, your ROI will begin to decrease as the market for primary customers increases. However, AI can predict segments of recipients more likely to convert, or show those more loyal or potential customers who want to become your users.
Conducting a customer through a sales funnel
Marketers do not have to run a potential client anymore for the entire customer journey. If you have accurate data, your artificial intelligence may actually be better than your marketing specialists in determining which potential customers can convert with a discount.
You know this small chat window that sometimes appears on your shopping page, asking if you want to talk to a representative or have any questions? Have you ever wondered how they can be so quickly to services? The person who is talking to you is AI chatbot. What regularly practices many e-commerce websites is customer support with artificial intelligence. Thanks to machine learning and advanced language programming, websites can ensure that a huge attack for customer service needs is handled at a rate that would be unimaginable for one customer service representative. AI provides websites with the possibility of providing a 24-hour service, which is often indispensable in today’s e-commerce landscape.
Change of marketer – customer communication
Artificial intelligence quickly changes almost every part of marketing, from customer service, through social media, to the reach of e-mail, as well as to online experience in the form of website optimization and personalized product recommendations. AI also changes the way the marketers work, giving them access to new insights and scale, to make better decisions and increase the efficiency of their activities. Artificial intelligence and intelligent technologies are at the forefront when it comes to creating fascinating experiences on the Internet – getting them into your marketing processes will become crucial for companies to remain competitive now and in the future.
Website testing
In this technologically advanced age, a company’s website is the most important place when it comes to services. By optimizing website design, marketers can improve the website and ultimately facilitate conversions. To determine which site design is the most optimal, companies test a lot of projects and choose the one that gives the most conversion. The most popular traditional test method is A / B testing. This process is good for testing a single hypothesis you want to confirm, e.g. Changes to the navigation structure, but it is limited in terms of the ability to detect combinations of ideas that can improve the quality of customer service.
Personalized emails
Email in the world of internet marketing exists from the very beginning, and yet it still remains one of the most effective tools among customers. Therefore, it is beneficial for marketers to get as much insight as possible about the types of e-mails to which their letters respond best. AI is able to analyze the strongest email marketing campaigns – which projects worked, thematic lines the most inspired and many more. Thanks to these observations, artificial intelligence can help marketers understand what their recipients are reacting to and generate e-mails tailored to that group of recipients. E-mail messages are already created to feel like personal interaction, and artificial intelligence enables you to connect with potential customers at a deeper level than ever before.
What will the future bring?
AI-powered applications are transforming the ways that marketers analyze data, conduct tasks, and even create content. So, what’s on the horizon? Over the next few years, we’ll likely see enhanced analytics shift the marketing mindset from reactive to proactive as businesses plan, define, and execute campaigns.
We’ve entered the age of the agile marketing team. AI-powered technologies will increase teams’ abilities to react to change in the moment, avoiding lengthy campaign planning and drawn-out strategy. Increased responsiveness means the end of irrelevant communication, as brands will finally be able to capture and engage the right audience with messaging that resonates at the right time.
As personalization becomes even more sophisticated, mass marketing will be replaced by intimate one-to-one marketing across all customer touchpoints. After all, who wants to spend dollars on people who are not likely to become customers?
Despite significant hype and some confusion in the market, investment in AI remains high. In fact, most marketing departments that haven’t already implemented AI technology have ambitious plans to do so in the near future. However, technology evolves at a rapid pace, and AI-powered applications often arrive amid uncertainty. The good news? Marketing leaders agree that new insights, better forecasting, and more creative organizations are a good thing — and that’s a prediction we can all get behind.
In conclusion, AI is already supercharging the world of marketing. It’s helping marketers understand their customers, and streamlining experiences for those customers. The future of AI holds countless possibilities – from predicting what you will want from your internet experience to assisting you through the entire process of shopping, and ensuring your satisfaction afterward. With AI, everyone gets the personalized experience they want and that marketers want to provide. Marketers must have an increasing capacity to analyze data, because their position is increasingly reminiscent of the work of data analyzers.
