Sometimes finding new ways to efficiently generate leads can be frustrating. It happens often when we don’t know where to look. Badly targeted marketing, reaching wrong people and companies, won’t bring you profit. That’s why we provide 8 tips which might help you greatly with finding new, promising leads for your business.
Some say that the content is the king, but it’s not entirely true. Only relevant content is. Create the content your clients need. Respond to theirs most frequent questions. Doing your research and getting to know what are currently the most interesting topics can bring you more satisfied readers and, consequently, promising leads.
It’s also worth noting that creating a space for discussion, giving your clients a voice and maintaining a dialogue, is a powerful tool for generating leads. Engaging users in the development of content can be more gratifying for them – and for you. Users empowered in this way, knowing that they can decide or influence the next topic, will be more interested in making a purchase in the future.
Another great tip for engaging users is to create a helpdesk forum or a FAQ section on your site. If your potential customers see that you care, they start to care too. It’s all about reciprocity and authority.
Remember to make your content interesting. Use pictures, relevant infographics and other visual elements to spice up your blog articles.
Remember the reciprocity? We’re going to talk about it again. Give your potential customers something of value. Often, when we hear of a lead magnet, we think of an e-book or something alike. It doesn’t necessarily mean that those are your only options. You can create templates, checklists, scripts, toolkits, basically anything that comes to mind. The only rule there is to follow, is to target your potential customers and give them something relevant. Prospects, when given something of value for free, are more likely to engage further, and even maybe make a purchase.
A webinar considering relevant topic is yet another method of generating promising leads. Choose a topic from your area of expertise, which always stays fresh. Great idea is to make a webinar on a general, most popular issue your potential clients struggle with. You can make an amazing instructory webinar and mention your product or services you’re providing. This way you can guarantee a steady flow of new leads interested in engaging with your company.
Guest blogging is a good way to make yourself known. Collaborate with other content makers on the web, which operate in your trade. This method allows you to attract already engaged readers, which are far more likely to trust you and your company. Users always appreciate expertise and interesting content. Collaborating with renowned bloggers and content creators makes you more trustworthy and authoritative. You can mention your product or simply let your knowledge speak for yourself. Remember to leave a link to your website to allow the contact between potential customers and your company.
Nothing makes you more trustworthy than engagement in community. I mean it in the broad sense. Attend conferences and give lectures on relevant topics. Show yourself and your brand as experts sharing knowledge. This way you can meet people interested in your trade, and that allows you to have a direct communication with potential clients. Answer their questions, be challenged by their suggestions. Show your company from the best side, and be inspired by the topics your listeners raise. Additionaly, you’ll always get online visibility by participating in conferences.
Another great way to generate leads is to take part in pro bono work. You can either support or sponsor charitable causes and programs. Some might be directly linked to your trade, but they also don’t have to be.
This also might involve only your time, like offering mentorship or giving free lectures. No matter how you do it, it helps to build a strong image of your company as a leader in the trade. It’s always worth to help others and engage in community.
Sometimes it’s impossible to manage everything on your own. Even a team of marketers might be not sufficient to generate good leads for a big company. That’s when Marketing Automation systems might come to an aid. Thanks to them, you can make some processes automatic. An excellent example is to build a strategy for e-mail marketing and execute it via Marketing Automation system.
But not only e-mails can be sent automaticly! Those systems can also analyse data, conduct A/B tests and user behavior tests, and much more. Everything happens on its own, you just need to put your time into setting processes up. In the long run, it’s probably the most important tool you can use. It saves your time and allows you to engage in more important tasks, which can’t be easily automated.
Creating a product or a service video representing how it works might be an excellent way of generating new leads. Some people are visual learners and they might respond much better to a video. Start a discussion and answer viewers in the comments. Share your video on youtube, or other social media sites. They’re great places to watch new, interesting content and share ideas with potential clients. Remember to give your viewers what they really need.
Probably the most pleasant way to generate leads is to create interesting, fun content through social media. Link to your blog content, ask questions, and most importantly – respond! Engage with your community often, acknowledge their comments and be present. Only by showing up, you can transform your followers into leads. Create a discussion, and participate in it actively. Invested time won’t be wasted, if you’re truly engaged.
The key to every method described above is a dialogue with potential clients. To generate leads, you need to not only listen to them, but also respond in a relevant way. Only by showing prospects that you’re equally engaged in the communication, you can start changing them into valuable leads.