Have you ever been in the situation where you had a good ad, a good product, but it wouldn’t sell? The ads were not well received or even overlooked? Maybe it’s because you were advertising to the wrong target group. Let us delve into the topic of how to reach the relevant audience and make those ads clickable.
1. Use right voice
Firstly, you need to identify the right language that you will speak to your potential customers. Remember that different groups use different language to describe their life. You need to be on top of that to create good ads. You can’t sell kids toys using overly formal tone. Analyse your target group and try to speak in their own words. This way your potential clients will recognize you as one of their own and be more likely to buy from you.
Join forums and social groups of people who might be interested in your product. Read with interest what are they talking about. Watch for and recognize their own language – what are their major problems? Can your brand and products solve them? Maybe one slight change might improve clickability of your ads and your sales.
2. Use analysis tools
To determine your target group, use analysis tools provided by the advertising platforms or external to it. The great example is Google Analytics, the great tool for getting to know your audience demographic info and interests. Two other tools are Facebook Ad Manager and Twitter Audience Insights. Setting successful campaigns is impossible unless you’re using some of the analysing tools.
Another interesting choice is to check out Consumer Barometer and Google Trends. Those tools can help you monitor current general behaviors and interests of the public. You can compare and use to your advantage information about current trends. This way your ads will be more relatable and fresh. Your prospects will be more likely to click on the ad and buy your products. Keep on top of it with those handy tools!
3. Use polls to know what your audience likes and dislikes
By creating a catching poll in social media or shared via e-mail, you can quickly gather and analyse data about your prospects’ likes and dislikes. You can later utilise this knowledge by creating smart ads, which take in consideration your target group latest opinions and thougths.
That makes you a winner in at least two ways. First is obvious – you create more clickable ads. It’s also worth adding that it helps to develop a good bond with your audience. Engaging with audience, showing interest and care makes you trustworthy. Prospects are more likely to click on your ad if they actually already know you. Show yourself as a brand who cares, and your clients will respond to that.
Those three simple to implement strategies might save your marketing campaign. Use the tools and strategies mentioned above, and your ads will finally sell. Always make sure your strategies reach proper audience. With the amount of advanced analytical tools available it will be easy to plan for and reach the right kind of people – people interested in buying your products.
